Instagram has grown to be one of the most popular and important social media platforms to share photos and videos for individuals and businesses. It was launched in October 2010 and currently has more than 1 Billion users with 500 million active users every month. Due to its popularity, it has become one of the most sought after platforms for anyone looking to develop their brand. And if you have just started to use Instagram or want to get into it and know more about the platform then you have come to the right place.
Unlike Facebook, Instagram was created for iOS and later to Android, which meant it was optimized for users with a smartphone right from the start. This meant it was easy for anyone having a smartphone. Anyone could take a photo and immediately post it online.
Instagram for your Business
There are mainly three kinds of accounts in Instagram currently Personal, Business and Creator. From the term itself you would want to select the Business account for your business, but what is the difference?
You might be already familiar with the personal account on Instagram. The business account is just your account with a few extra features. If you want to use even one of them then you would have to activate the business account. It is possible to change between the three accounts when you want to.
To change the account type:
- Go to the profile page
- Then tap on the 3 lines(as shown in the image)
- Click on settings
- Select Account
- And finally choose between the account type you require
There are a few reasons why you would want a Business Account.
This is the most important benefit you get out of the Business Account. Numerous tools to monitor your page performance are given to you when you change to a Business Account. To view, these tools go to the profiles page and select three lines on the top right and there you will find Insights.
- Here you can check how the contents are performing along with the ads.
- Check how each story has performed for the past 14 days.
- How many users have visited your profile and who have interacted
- Number of users that have followed and unfollowed
- Top Locations out of which users are located, their age and gender
- Time and days of the week when users are active
This gives you an understanding of how your posts and account is performing. This is important if you want to grow your followers and likes over time.
Have you seen those ads in stories and your feed? Well if you want to advertise your content on Instagram, you need to have a business account. This is very useful if you want to increase your reach fast and is trying to target a very specific audience. They are not that expensive too.
You even get a contact button where once you provide the information, a contact button will appear on your account where the person can get your phone number, email or even your location based on your preference.
Once I started using Instagram, I have seen an increase in traffic to my Website, just from Instagram. Most of the Instagram accounts follow at least one business account and a great way to increase your followers. Subscribe to finding cities if you want to know more tips and tricks on Instagram and Grow your followers.